99% Invisible / “Norman” Doors / The Design of Everyday Things

Looking forward to this next project, I started to think about product design and recalled a podcast my brother had told me about called “99% Invisible”. It centers on the design of things we barely notice day-to-day, like highway medians and grocery store plastic bags. This article by “99pi” features frustratingly backwards door design, the cognitive scientist, they’re named after. And, to double down on resources for understanding things we never knew we wanted to understand, this cognitive scientist, Don Norman, wrote The Design of Everyday Things, analyzing examples of those things we never notice, by design.

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