Ed Ruscha is an American Pop artist. Ruscha moved to LA when he was 18 years old to work as a graphic designer and he hasn’t left since. Today he is 81 years old and still lives and works in Culver City, California. Most of his work is drawn upon the imagery and culture of the West Coast. His work is interesting to me because it makes you question and reevaluate everyday objects and vernacular.
Hearing Ruscha describe his work and intentions in his own words was incredibly revealing to me. Here are some of my favorite of Ruscha’s quotes:
“I’m dead serious about being nonsensical.”
“Good art should elicit a response of ‘Huh? Wow!’ as opposed to ‘Wow! Huh?'”
“When I first did the book on gasoline stations, people would look at it and say, Are you kidding or what? Why are you doing this? In a sense, that’s what I was after: I was after the head-scratching.”